Brand
Mellott.US is a private personal cloud at mellott.us. The identity is the domain: a letter and the separator that makes a domain a domain. The dot is the only saturated colour anywhere in the system.
The mark
Every size it must survive
Below 32px the primary mark closes up, so a retuned variant carries the small sizes — halved padding, heavier stroke, larger dot. Same geometry, not a scaled copy.
Colour
Ink
#0B1B2B
Ground. Every mark sits on it.
Signal
#0066CC
Primary. Links and actions in light mode.
Beacon
#4DABF7
The dot. Primary in dark mode.
Paper
#F7F9FB
Light ground for the inverted mark.
Slate
#5A6B7B
Secondary text.
Assets
| File | Size | Use |
|---|---|---|
| /brand/mark.svg | vector | Primary mark, dark ground |
| /brand/mark-light.svg | vector | Inverted, light ground |
| /brand/mark-small.svg | vector | Retuned for 32px and below |
| /brand/mark-224.png | 224 × 224 | RCS agent logo (minimum size) |
| /brand/mark-512.png | 512 × 512 | App stores, high-dpi |
| /brand/banner-1440x448.png | 1440 × 448 | RCS agent banner |
Using the mark
- Keep clear space of at least half the mark’s width on every side.
- Do not recolour the dot. It is the identity.
- Do not stretch, rotate, add effects, or place the mark on a busy photo.
- On light grounds use the inverted mark rather than tinting the dark one.
Messaging
Text messages sent by Mellott.US, how to opt in and how to stop them are described on the SMS messaging page. See also the Terms of Service and Privacy Policy.